I've talked about buying from the bulk bins before, but sadly, there are limited stores in my neighborhood, and not all the products I want. I really just want to refill my giant conditioner bottle with my favorite popular brand in a super convenient way.
Enter Terracycle. Terracycle is known for its "brigades", partnerships with large brands to recycle their not traditionally easy to recycle packaging (think Nescafe capsules or Colgate toothpaste tubes). Terracycle is now partnering with some of these same large consumer brands for a new program called Loop.
Loop was just announced this week at the World Economic Forum, and is making huge waves. Just Google "Terracycle Loop" for dozens of articles ranging from major news and business publications to smaller green magazines.
Loop takes a different approach: instead of recycling packaging, it will use the old milkman model. Deliver goods in a reusable packaging, then take the packaging back for cleaning and reuse. Loop already has multiple popular brands lined up, like Dove, Cascade, Haagen Dazs, and Seventh Generation. This promises the products I already love, with the convenience of delivery, and no more guilt from single-use packaging. Look at these gorgeous, reusable metal bottles with pumps.
(image borrowed from loopstore.com)
They are getting started in New York and Paris, but... you can sign up here now to show your interest. Let's flood them with interest, so we can be in their next market!
Let's close the loop with Loop!
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