I stopped into Vickie's this weekend (bras are one item I won't be thrifting), and was pleasantly surprised to see this sign. You bring in old bras to recycle and get a $10 credit towards a new bra. With the cost of VS bras, this is a decent discount of 15-20%.
VS isn't the only mainstream store trying to reduce the impact of your new purchases. Just a couple other examples:
- H&M will give you a discount voucher for recycling textiles of any brand.
- Madewell will give you $20 off jeans when you bring back old jeans, which they then recycle into housing insulation.
- The North Face will give you $10 when you donate clothes or shoes of any brand, which the then use for disaster relief or micro-businesses.
There are more and more programs like this popping up. While we still have too many new clothes and fast fashion items entering the system, this is a great way to participate in recycling, especially for those items that you want to purchase new.
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