While some of this food is meal leftovers, a good portion never even makes it to our plates. It is sorted out prior to grocery sales, because it is less attractive or doesn't meet a certain standard.
There's nothing wrong with this produce besides it's a little funny looking. Some petitions are working on making governmental or corporate changes similar to the law France passed last year that fines grocery stores for throwing away food instead of donating it. They are appealing to alternative options such as using that produce in the store's deli offerings (a lumpy tomato isn't noticed when diced in a salsa), or just plain selling the produce.
There's nothing wrong with this produce besides it's a little funny looking. Some petitions are working on making governmental or corporate changes similar to the law France passed last year that fines grocery stores for throwing away food instead of donating it. They are appealing to alternative options such as using that produce in the store's deli offerings (a lumpy tomato isn't noticed when diced in a salsa), or just plain selling the produce.
Imperfect is a California-based company that is seeking to interrupt this cycle by going straight from the farm to the end consumer. They deliver customized boxes of organic fruits and/or veggies to your door on a subscription basis.
Shortly after I learned about Imperfect, they announced that they were going to start serving the Seattle area, and this week I got my first box! I was thrilled with the experience. While I didn't need to be home for delivery, they texted me when the driver was in my area and again when the box was delivered.
I didn't customize this first box because I was just curious to see what I would receive. Already, from the label on the box, I'm getting excited.
Shortly after I learned about Imperfect, they announced that they were going to start serving the Seattle area, and this week I got my first box! I was thrilled with the experience. While I didn't need to be home for delivery, they texted me when the driver was in my area and again when the box was delivered.
I didn't customize this first box because I was just curious to see what I would receive. Already, from the label on the box, I'm getting excited.
This is about 7 lbs of organic produce for about $15, and hey, I needed potatoes, onions, and leeks for my Thanksgiving menu anyway. :) And I've literally never purchased a pomegranate, so that will be fun to try out something new. Now to open the box:
That's a lovely selection! Outside of some of potatoes being a little large and lumpy, and the onions and oranges being a little small, it's all perfect quality.
A bonus: they included a little recipe book for what to try with seasonal produce.
I'm definitely excited for my next box. Organic fruits and veggies with door-to-door service at non-organic store prices? Sold.
No comments:
Post a Comment